2012年2月26日 星期日

Week 5 - Basics of BPR (1)


References:


1. Examining the Relationship between Business Process Reengineering and Information Tchnology, by Natasha La Rock(2003)

2. BPR implementation process: an analysis of key success factors and failure factors, by Al-Mashari, Majed., & Zairi, Mohamed. (1999)

3. What went wrong with the business-process reengineering fad. And will it come back? by Thomas H. Davenport and Laurence Prusak with H. James Wilson(2003)


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Week 5 - Basics of BPR (1)















Introduction to BPR

The following 4 key points summarize the characteristics of BPR.

  1. Radical change and assumption challenge

BPR is in nature a radical change rather than incremental change. According to Harvard Business Review(1990), Dr. Michael Hammer states that "Reengineering Work: Don’t Automate, Obliterate“. This suggests that BPR requires rethinking of things built up before. A successful BPR should challenge its assumption made before so that their business will not be trapped by business processes and organizational structure built up before.



  1. Process and goal orientation

    BPR is Process-based rather than structure-based. BPR aims to redesign the business processes that require improvement. Most of the time, BPR project is implemented to achieve certain business goals.

  1. Organizational restructuring

    Organizational restructuring is often aligned with implementation of BPR project. This is to redistribute the job, job duties and departments to achieve better efficiency.


  1. Exploitation of enabling technologies, particularly information technology
       
BPR often requires the exploitation of information technology. This is to launch business-IT alignment to facilitate the business processes. This can improve efficiency and also provide better allocation of resources.

Why launching BPR project?

—  To provide a sense of direction to the company
—  To eliminate the redundant resources
—  To improve efficiency and profitability
—  To gain competitiveness
—  To achieve certain business objectives

BPR – with failure rate higher than 70%?

Although I have stated a lot of pros of implementing BPR project. According to Business Process Redesign: An Overview, Malhotra(1998) said that the failing rate of BPR project is over 70%. Therefore, there is a lot to to done to have a successful BPR project.




Reasons of failure of BPR project:

  1. Lack of sustained management commitment and leadership
  2. Unrealistic scope and expectations
  3. Resistance to change
  4. Too radical changes
  5. Lack of use of improvement techniques (e.g business process management and total quality control)
  6. Poor handling techniques of partially successful business processes (see the video by Dr. Michael Hammer)
5 key factors to make BPR projects successful:


1.      Change Management

BPR requires change of management systems and culture. These management systems should be designed to be workable in the company and resist rapid change of business environment. Also, company has to let their staff support the changes to ensure smooth process of BPR project implementation.

Effective communication with internal and external stakeholders is also required. Meetings with staff of top management level and grass-root level are required to adopt opinions form workers of different levels. Surveys have to be done to strive for customers’ satisfaction. For external stakeholders, the company should communicate with supplier, logistics and transportation companies to ensure the correct direction of BPR project.

Empowerment is also launched so that decision making process will not be concentrated on top management level. Grass-root level workers can make more decisions to eliminate the time that requires them to ask for managers’ approval.

Consultations have to be done to staffs to ensure they understand the process of BPR project and knows clearly their job duty. This is also to make sure that they adapt to new changes when launching BPR. Consultations should also be done to customer so that the business process after redesign can meet customer needs. Experiments have to be done during the BPR implementation to test whether the redesign can meet the business objectives set up before.

2.      Management Competence & Support

Top management commitment and leadership are required. A good leader with a good top management team can provide a clear vision of future for the company. A good management team can keep the grass-root level workers work at a correct pace. Resources and other support should be provided for low-level staff.
          

The company should also have barriers-overcoming power. It should be able to deal with political, 
economic and organizational risks. Continuous risk assessment is needed during the BPR process. The company should also has anticipation and Plan for risk handling. This is to ensure that the company can handle the risks due to rapid change of business environments



3.      Organizational Structure
Integration of human resources is done to ensure no waste of company resources. This can improve the efficiency. Formulation of new jobs and responsibilities has also been done carefully as this will affect the organizational structure of the company. New jobs and departments should have clear description of their job duties to make sure there is no duplication of jobs and ensure good collaboration between departments.
      The company should has effective cross-functional teams so that the company can deal with different kinds of tasks. Choosing team members with different abilities can guide the BPR project to success. Company should choose team members with competence, creditability, creativity, motivation and effective leadership to launch the BPR project.
4.    Project Planning & Management
      Company should be able to identify the performance of their existing business processes. This can ensure suitable improvements can be done to the unsatisfactory business processes. Also, the company should also monitor the business processes after redesign, this can let the company to choose the correct improvement tactics to align with.
      Adequate resources are must for launching BPR project. Effective use of consultants is needed to ensure correct direction of BPR project. Adequate time frame has to be set up to make sure that the project can be finished on time.
5.   IT Infrastructure

The company should be equipped with information technology. 
An effective IT infrastructure follows a top-down approach, beginning with business strategy and IS strategy and passing through designs of data, systems and computer architecture. Linkages between the IT infrastructure components are important for ensuring integrity and consistency among the IT infrastructure components. IT standards also have a major role in reconciling various infrastructure components to provide shared IT services that are of a certain degree of effectiveness to support business process applications. The IT infrastructure shared services and the human IT infrastructure components, in terms of their responsibilities and their expertise, are both vital to the process of the IT infrastructure composition.



Case study - Successful implementation of BPR - Ford Motor Company


Overview of purchase system before BPR






  •        500 head count
  •        accounts payable has to match 14 items between purchase order, good received note and invoice 
Overview of purchase system after BPR





  •          automatic matching of 3 items (part number, unit of measure, supplier code) between purchase order and good received note
  •         faster, smoother, simpler process
  •         higher efficiency and accuracy
  •         75% reduction in head count
  •         invoice less processing
=== End of Week 5 Review ===

2012年2月18日 星期六

Lecture 3 – The Strategic Framework and BPR for e-Business

Source:

1. SWOT Analysis: It’s time for a product recall, by Terry Hill and Roy Westbrook (1997)

2. A knowledge-based SWOT-analysis system as an instrument for
strategic planning in small and medium sized enterprises, by G. Houben, K. Lenie, K. Vanhoof (1999)

3. PEST Analysis – by D. Nobburn (1997)

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Lecture 3 – The Strategic Framework and BPR for e-Business

Strategic Framework

Strategic framework refers to mapping out of strategy for a firm. It considers a broader context of the firm, including both internal and external factors, together with the people involved in the business. By this management approach, the firm can choose the most optimum business strategy.  

PEST analysis and SWOT analysis are introduced in the lecture.

PEST Analysis

The diagram below shows the components and content of PEST analysis.



1. Political (P)
Usually refer to government issues. Examples of political factors include employment laws (minimum wage law in Hong Kong), tax policy, product labeling requirements and environmental regulations.

2. Economic (E)
Examples of economic factors includes changes of interest rates, inflation rates, GDP and consumer spending power

3. Social (S)
Usually refer to demographic and social-cultural issues. Examples of social factors include ethical and religious issues, age distribution of customers and living standards.

4. Technical (T)
Examples of technical factors include technical legislation, automation of systems, the Internet and change of technology needed.

Below is a useful video demonstrating the use of PEST analysis on animation industry.



SWOT Analysis

The diagram below shows the components and nature of SWOT analysis.



1. Strength (S)
Strengths often refer to a well-known brand name and reputation, products and services of high quality. Or more internally, strength of a company can also be a strong team of staff with strong management technique. Also, it may also refer to expertise or strong experiences in some particular aspect.

2. Weakness (W)
Some typical weaknesses in a company are inefficient inventory systems, a poor planning process, little innovation in products or services over a period of time, lack of expertise, weak marketing strategies and wrong allocation of company resources.

Strengths(S) and Weaknesses(W) are factors internal to the organization. By their nature, internal factors are possible to control and change. Firms can therefore grasp their areas of advantage and improve unsatisfactory areas. 


3. Opportunity (O)
Exploiting golden opportunities can help a company improve its profitability. One must-state example is use of e-Business and Smartphone apps. Most companies are using their websites to let customers know the details of their products and products online. Creating a Smartphone app is also an opportunity to find new customers. It also can cut business costs effectively.

4. Threat (T)
Threats for companies typically include international competition, market weakness, changes in customer needs, and environmental concerns. Market changes and environmental changes are main cause of threats. For example, most banks need to develop e-banking because they are afraid that their market shares will be lowered as their main competitors might have e-banking for years.

Opportunities (O) and Threats (T) are factors external to the organization. It refers to microenvironment analysis of a firm.

Below is a useful video to help you understand more about SWOT analysis.


E-Business Models

Below is a picture that clearly show the 4 most ordinary types of e-business models and its respective examples.  There are also more  e-business models like B2B2C or B2G models.


  • B2B (Business-to-Business)
    Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.
  • B2C (Business-to-Consumer)
    Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize, however B2C is really what the average Joe has in mind with regards to ecommerce as a whole.
  • C2B (Consumer-to-Business)
    A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions.
  • C2C (Consumer-to-Consumer)
    There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease. eBay's auction service is a great example of where person-to-person transactions take place everyday since 1995.



  • Case study - McDonald's SWOT analysis



    Strength
    • more than 23,500 restaurants in 109 countries
    • able to operate effectively during economic downturn due to the social need to seek out comfort food
    • successfully adapt their global restaurants to appeal to the cultural differences
    • Successful adoption of franchisees, 85% of McDonald's restaurant businesses world-wide are owned and operated by franchisees
    • efficient and smooth food preparation process
    • able to maintain food quality and freshness
    • focus on food safety 
    • pioneer to provide nutrition information of food
    • Weaknesses
    • high employee turnover --> High training costs
    • problems with fluctuations in operating and net profits which ultimately impact investor relations. (Operating profit was $3,984 million (2005) $4,433 million (2006) and $3,879 million (2007). Net profits were $2,602 million (2005), $3,544 million (2006) and $2,395 million (2007)).
    • Opportunities

    • healthy hamburger (people are now more willing to have a healthy lifestyle
    • better restaurant settings to attract more upscale target market
    • provide optional allergen free food items, such as gluten free and peanut free.

    • Threats
    • critics on marketing issues targeting children is unethical
    • blame for "unhealthy" products
    • contamination of food during the food supply and production
    • existence of strong competitors - Burger King, Starbucks, Taco Bell, Wendy's, KFC and other fast food restaurants

    Case study - PEST analysis of Nike


    Political factors

    The government must create economic policies that will foster the growth of businesses. Nike has been benefited by the US policies which enable it to advance its products. The support accorded to Nike by the US government, particularly in the general macroeconomic stability, low interest rates, stable currency conditions and the international competitiveness of the tax system, form the foundation critical to Nike’s growth.


    Economic factors


    In economy, the biggest threat for Nike would be economic recession. During recession, Nike’s growth will be adversely affected. The US economy is experiencing a downturn right now. Consumer purchases are slowing down. Currently, Nike's feeling the pinch of the economic recession. The Asian economic crisis also affects Nike since its goods are manufactured in Asia. The labor costs and material prices are going up.


    Nike's growth is not just affected by the local economy but also in the international economy. A weak Euro and an Asian recession could mean weak sales for Nike. The overall results in the sales generated by Nike in athletic footwear, however, remained stable. The global market makes up for the variances in sales particularly between peak and lean seasons.

    Social factors

    People are more health conscious nowadays. Diet and health are getting more prominence. Consequently, more and more people are joining fitness clubs. There is an accompanying demand for fitness products particularly exercise apparel, shoes and equipment. Nike is at the forefront of this surge in demand as people are looking for sports shoes, apparel and equipment.

    Nike, however, failed to foresee problems brought about by a sweatshop expose pertaining to labor and factory conditions at production locations in Asia. This caused bad publicity and declining sales as society and consumers demand more socially responsible companies.

    Technology factors

    Nike uses IT in its marketing information systems very effectively. Nike applies marketing information systems to the economics of innovation, segmentation and differentiation for most of its businesses. Nike’s leadership status owes in large part to the use of extremely valuable Information Technology, and applying it to every aspect of the product from development to distribution.

    ~End of Week 3 Lecture Review~

    2012年2月5日 星期日

    Lecture 4 – The Strategic Alignment Model


    References:
    1.      Strategic alignment: Leveraging information technology for transforming organizations, by J. C. Henderson & N. Venkatraman
    2.      IT-Enabled Business Transformation: From Automation to Business Scope Redefination, by N. Venkatraman

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    Lecture 4 – The Strategic Alignment Model


    Introduction - IS-Business Alignment

    IS-Business Alignment refers to the integration of IS strategy and Business strategy. It also reveals the ability of a company to use powerful Information Technology to achieve multiple and difficult business objectives. Nowadays, IT becomes an irreplaceable component for a business to become successful. Good combination of IT strategies and Business strategies can facilitate organizational operations. 


    How do IT professionals reckon about IS-Business Alignment?

    Frank Buytendijk is the Vice President and Fellow of Oracle Corporation. He is also known as the Thought Leader of Oracle Corporation. He has written a lot of research papers, journals and book. You may find out more about him on his webpage. http://www.frankbuytendijk.com/index.html

    Below is a video showing Frank Buytendijk's opinion on Business/IT Alignment. 



    News about  IS-Business Alignment

    News on www.computerweekly.com dated 3-2-2012 also mentioned a survey interviewing over 170 UK Businesses. Survey results reveals that businesses from all sectors would concentrate their budget on key business applications, alignment of IT and the business, and risk management. This survey result obviously shows the importance of IS-Business alignment.

    Strategic Alignment Model (SAM)


    Strategic Alignment Model is widely used by companies that have incapability in alignment between information technology and business.By using this model, companies can therefore understand the importance of investing in IT. Below is the figure of SAM.   


    Review Question - Which alignment strategy in SAM model is the best? and why?


    In last lecture, we have learnt 4 main alignment perspectives, namely, strategy execution, technology transformation, service level and competitive potential. 

    For the first 2 alignment perspectives, they both consider business strategy as the driving force and have a constraint for organizational transformation. For competitive potential, it decides its business strategy by IT and its success is determined by business leadership, which sometimes cannot show the real effect of applying this prospective.

    I personally believe that service level alignment perspective is the best alignment strategy in SAM model. 



    Service level alignment prospective ensures Information Technologies are used effectively. This can make sure there are no underused or wasted IT resources. It also makes good use of IT resources to attract customers in this information age. This prospective mainly focus on satisfying customers.


    Successful examples include Hong Kong’s 2 largest supermarkets(Wellcome and PARKnSHOP). These 2 supermarkets both make use of the RFID technologies, Wellcome uses Octopus Card while PARKnSHOP uses MoneyBack Card. Making use of this IT resources, supermarkets can therefore attract their customers to buy more goods in order to get more rewards such as cash dollar or special gifts. This can escalate customer’s satisfaction on the company.



    Another successful example of service level alignment perspective is I.T . It has created a Facebook Fan Page. After you have “liked” the page, you can receive the news about the latest I.T products. Customers can also leave their comments of the webpage to ask for details of the products. This shows that I.T has up-to-date IT strategy to meet customers’ needs. Products of limited quantity in short periods will also be posted on the Facebook fan page. This often cause shopping rush to I.T stores.